Something BIG went steaming through Kernow…
Multi event tour
Oh So Social were asked to manage and create a social media and digital marketing strategy for the Man Engine, as he took an epic pilgrimage from Tavistock, West Devon to Geevor Tin Mine to celebrate Cornish Mining World Heritage’s ‘Tinth Birthday’ celebrations.
The original brief was to build a social media following for The Man Engine, gain as much exposure as possible, raise funds with a Crowdfunder campaign and use social media to drive people to attend the events over the two week tour.
However, due to the remarkable popularity of the project this was quickly extended to include; ensuring all events were as safe as possible, managing expectations, getting safety messages out, relaying any important customer feedback and comments to the events team and ensuring the events ran as smoothly as possible, while keeping momentum and visitor numbers high throughout the tour.
The digital and social media objectives were to gain a social media reach of 1million; to drive 7,000 visitors to the events; to help build “The Man Engine” brand; to generate Crowdfunder donations and; to ensure all vital messaging was quickly and effectively shared across all mediums.
25.4 million social media reach
£200,000 return on investment
1.1 million Twitter impressions
7.3 million Facebook reach
14 million hashtag reach
22.4 million reach from own content
interaction from 118 countries around the world
Oh So Social used:
Campaign Monitor – email marketing
*For Oh So Social use only