Congratulate The Queen on her 90th Birthday

Social Media Management – Short Term Project

Oh So Social were approached to create and manage a social media strategy for a 3 month project for The Queen’s Birthday Book, a unique way for people from across the world to wish Her Majesty The Queen a Happy Birthday, in an online Birthday Book.

The brief was to use social media to invite people from around the world to send personal and heartfelt birthday wishes to The Queen.

The aim was to secure as many messages as possible from all 52 of the commonwealth countries. To support those ‘Famous Faces’ who wanted to leave messages and charities who wanted to be part of the project, by creating ready to use promotional social media posts and content. To create an email marketing strategy to allow those who left messages to donate to The Queen’s charities by purchasing a commemorative medal.

The results:

760,000 total Social Media reach

200,000 Twitter Impressions

560,300 Facebook Reach

Thousands of birthday messages to The Queen

Messages from 111 countries around the world

2,500 email marketing conversions


Oh So Social used:




Pure 360 – email marketing